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51
Ökonomische Aspekte elektronischer Massenmedien
Ospel, Stefan
-
1988
Persistent link: https://www.econbiz.de/10013378060
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52
The economics of television advertising : diffusion and effects on market structure
Butler, Michael R.
-
1987
Persistent link: https://www.econbiz.de/10000752686
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53
A comparison of unidimensional and multidimensional television exposure distribution models
Rice, Marshall D.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10001041160
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