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~type_genre:"Thesis"
~person:"Balasubramanian, Siva Kumar"
~person:"Engelmann, Jens"
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Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
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The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
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1986
Persistent link: https://www.econbiz.de/10000732590
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