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Dynamique des ventes et strategies publicitaires concurrentielles
El Ouardighi, Fouad
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2002
Persistent link: https://www.econbiz.de/10001742623
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2
Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000902231
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3
La télévision : clefs d'une économie invisible
Paracuellos, Jean-Charles
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1993
Persistent link: https://www.econbiz.de/10000868274
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Les représentations urbaines : l'imaginaire au service du marketing urbain
Bailly, Antoine
- In:
Revue d'économie régionale & urbaine : RERU
(
1993
),
pp. 863-867
Persistent link: https://www.econbiz.de/10001159116
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