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~isPartOf:"Handbuch Unternehmenskommunikation"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Internal communication"
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Handbuch Unternehmenskommunikation
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Innovationskommunikation: neue Produkte, Ideen und Technologien erfolgreich positionieren
Zerfaß, Ansgar
;
Huck, Simone
- In:
Handbuch Unternehmenskommunikation
,
(pp. 847-858)
.
2007
Persistent link: https://www.econbiz.de/10003441922
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