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~isPartOf:"Handbuch Unternehmenskommunikation"
~subject:"Corporate reputation"
~subject:"Competitive strategy"
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Corporate reputation
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Ebert, Helmut
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Handbuch Unternehmenskommunikation
Australasian marketing journal
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International journal of logistics systems and management
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Journal of consumer behaviour : an international research review
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Leicht gemacht
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Organisationskultur und Verhältnisstile von Unternehmen: Einflussgrößen für die Kommunikationsstrategie
Konerding, Klaus-Peter
;
Ebert, Helmut
- In:
Handbuch Unternehmenskommunikation
,
(pp. 245-263)
.
2007
Persistent link: https://www.econbiz.de/10003441010
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Kampagnen planen und steuern: Inszenierungsstrategien in der Öffentlichkeit
Röttger, Ulrike
- In:
Handbuch Unternehmenskommunikation
,
(pp. 381-396)
.
2007
Persistent link: https://www.econbiz.de/10003441213
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