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~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
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Search: subject_exact:"Werbekampagne"
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Advertising planning
19
Werbeplanung
19
Internet marketing
13
Online-Marketing
13
Direct marketing
4
Direktmarketing
4
Search engine
4
Suchmaschine
4
Advertising effects
3
Advertising media
3
E-Mail
3
E-mail
3
Target group
3
Werbeträger
3
Werbewirkung
3
Zielgruppe
3
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Computerspiel
1
Creativity
1
E-commerce
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Electronic Commerce
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Kreativität
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Media mix
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Mediamix-Strategie
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Relationship marketing
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German
19
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Bindl, Thomas
1
Cole, Tim
1
Diekmann, Moritz
1
Gerstmeier, Eva
1
Gollmann, Simon
1
Grether, Mark
1
Grimm, Sebastian
1
Hegge, Ulrich
1
Hoffmann, Michael
1
Holzapfel, Felix
1
Koch, Marcus
1
Kratel, Harald
1
Markarian, Rosa
1
Raffel, Sabine
1
Rau, Anja
1
Sander, Carsten
1
Schott, Alexander
1
Schwarz, Torsten
1
Sinn, Uwe-Michael
1
Skiera, Bernd
1
Stepanchuk, Tanja
1
Stuber, Lukas
1
Thomas, Wolfgang
1
Turner, Sebastian
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Zimmermann, Hansjörg
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Leitfaden Online-Marketing ; [Bd. 1]
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Springer eBook Collection
3
The Rand journal of economics
3
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ECONIS (ZBW)
19
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1
Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
Saved in:
2
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
3
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
Saved in:
4
Guerilla-Marketing : einfach, überraschend, anders
Holzapfel, Felix
-
2007
Persistent link: https://www.econbiz.de/10003551787
Saved in:
5
Onlinewerbung unterstützt Markenaufbau
Diekmann, Moritz
-
2007
Persistent link: https://www.econbiz.de/10003551832
Saved in:
6
Bannerwerbung : Formate, Erfahrungen und Trends
Sander, Carsten
;
Schott, Alexander
-
2007
Persistent link: https://www.econbiz.de/10003551837
Saved in:
7
Targeted Advertising
Hegge, Ulrich
-
2007
Persistent link: https://www.econbiz.de/10003551838
Saved in:
8
Markenwerbung im Internet
Grether, Mark
;
Markarian, Rosa
-
2007
Persistent link: https://www.econbiz.de/10003551844
Saved in:
9
Kreative Onlinewerbung
Zimmermann, Hansjörg
-
2007
Persistent link: https://www.econbiz.de/10003551845
Saved in:
10
Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja
;
Raffel, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003551848
Saved in:
11
Erfolgsfaktoren im Keyword-Advertising
Koch, Marcus
-
2007
Persistent link: https://www.econbiz.de/10003551851
Saved in:
12
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
13
Keyword-Analyse
Stuber, Lukas
-
2007
Persistent link: https://www.econbiz.de/10003551915
Saved in:
14
Suchmaschinenoptimierung
Bindl, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003551918
Saved in:
15
E-Mail-Adressen gewinnen
Gollmann, Simon
;
Hoffmann, Michael
-
2007
Persistent link: https://www.econbiz.de/10003551953
Saved in:
16
Pfiffige Mailings
Sinn, Uwe-Michael
-
2007
Persistent link: https://www.econbiz.de/10003551956
Saved in:
17
Professionelle Newsletter
Schwarz, Torsten
-
2007
Persistent link: https://www.econbiz.de/10003551959
Saved in:
18
Die digitale Identität macht alle zu Gewinnern
Cole, Tim
-
2007
Persistent link: https://www.econbiz.de/10003551979
Saved in:
19
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
Saved in:
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