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~subject:"Market research"
~subject:"Meta-analysis"
~person:"Bergkvist, Lars"
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Bergkvist, Lars
Eisend, Martin
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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2
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
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