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~subject:"Market research"
~person:"Pelsmacker, Patrick de"
~person:"Bergkvist, Lars"
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Market research
Advertising effects
70
Werbewirkung
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Advertising
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Werbung
24
Consumer behaviour
22
Konsumentenverhalten
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Belgien
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Pelsmacker, Patrick de
Bergkvist, Lars
Hruschka, Harald
3
Cheema, Amar
2
Dastani, Parsis
2
Dens, Nathalie
2
Diehl, Sandra
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International journal of advertising : the review of marketing communications
2
International business, not as usual
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
3
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
4
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
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