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person:"Poels, Karolien"
~isPartOf:"Journal of business research : JBR"
~person:"Huhmann, Bruce A."
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Advertising effects
5
Werbewirkung
5
Advertising
2
Age group
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Altersgruppe
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
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Advertising complexity
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Advertising recall
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Age effects
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B-to-B-Marketing
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B2B advertising
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Business-to-business marketing
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John R. Rossiter
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Poels, Karolien
Huhmann, Bruce A.
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Orazi, Davide C.
3
Pracejus, John W.
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Richard, Marie-Odile
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Taylor, Charles Raymond
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Uribe, Rodrigo
3
Bellman, Steven
2
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Dwivedi, Yogesh Kumar
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Fennis, Bob Michaël
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Ford, John B.
2
Foti, Lianne
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Geuens, Maggie
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Ghosh, Tathagata
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Hopkins, Christopher D.
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Jang, Sungha
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Jha, Subhash
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Jung, Jae Min
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Kim, Alex Jiyoung
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2
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Journal of business research : JBR
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of marketing management : MM
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Journal of media business studies
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KUL Working Paper
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MO
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
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1
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
2
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.
;
Deitz, George D.
;
Huhmann, Bruce A.
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
Saved in:
3
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
4
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane
;
Manchanda, Rajesh V.
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
Saved in:
5
Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
Saved in:
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