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person:"Poels, Karolien"
~subject:"Markenführung"
~subject:"Brand management"
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Poels, Karolien
Pelsmacker, Patrick de
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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
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