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subject:"Advertising"
~isPartOf:"Journal of marketing research : JMR"
~person:"Gijsenberg, Maarten J."
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Advertising effects
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Gijsenberg, Maarten J.
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
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