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subject:"Printwerbung"
~isPartOf:"Decision"
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Printwerbung
Advertising effects
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Werbewirkung
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Advertising
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Frauen
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Werbung
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Women
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Advertisements
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Attitude towards the advertisement
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Decision
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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European journal of marketing : EJM
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Journal of international consumer marketing
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International advertising and communication : current insights and empirical findings
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Journal of global marketing
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Services marketing quarterly
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
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