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~isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
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Advertising industry
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Advertising planning
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Lieferantenmanagement
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Rieke, Nina
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Segar, Alison
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Brand Planning : starke Strategien für Marken und Kampagnen
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
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Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Kommunikationsmanagement
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Akzente
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Gabler Edition Wissenschaft
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Handbuch Unternehmenskommunikation
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Harvard-Business-Manager : das Wissen der Besten
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Measuring and managing brands
3
Research
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The Rand journal of economics
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The journal of industrial economics
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ECONIS (ZBW)
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Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Segar, Alison
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 156-172)
.
2011
Persistent link: https://www.econbiz.de/10009387639
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Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
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