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type_genre:"Konferenzschrift"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"The journal of industrial economics"
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Arnold, Michael A.
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The journal of industrial economics
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer behaviour : an international research review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
Saved in:
2
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
3
Informative advertising : competition or cooperation
Simbanegavi, Witness
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10003814875
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