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~person:"Martí-Parreño, José"
~subject:"Markenführung"
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Martí-Parreño, José
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
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