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~person:"Martí-Parreño, José"
~subject:"Werbeträger"
~type_genre:"Aufsatz in Zeitschrift"
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Martí-Parreño, José
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The journal of brand management : an international journal
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
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