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~subject:"Brand image"
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Search: subject_exact:"Werbemedium"
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Brand image
Werbeträger
409
Advertising media
353
Werbung
113
Werbewirkung
110
Advertising effects
104
Advertising
100
Werbeplanung
88
Advertising planning
84
Deutschland
72
Germany
59
Internet marketing
51
Online-Marketing
51
Consumer behaviour
44
Konsumentenverhalten
44
Communication media
40
Kommunikationsmedien
40
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39
Marketingmanagement
39
USA
39
United States
39
Theorie
35
Theory
35
Media industries
33
Mediensektor
33
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31
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31
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26
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26
Mediennutzung
26
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21
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20
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
17
Mediaplanung
16
Video game
15
Advertising industry
14
Markenimage
14
Psychology of advertising
14
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English
12
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Klucharev, Vasily
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Smidts, Ale
2
Aagerup, Ulf
1
Brasel, S. Adam
1
Burton, Scot
1
Cuneen, Jacquelyn
1
Cunningham, George B.
1
Dahlén, Micael
1
Fernández, Guillén
1
Fink, Janet S.
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gips, James
1
Hsu, Pi-fang
1
Huang, Hazel H.
1
Kouki-Block, Monia
1
Lazarevic, Violet
1
Mitchell, Vincent-Wayne
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Parker, Heidi M.
1
Rosenaum-Elliott, Richard
1
Smidts, A.
1
Su, Yu-hsun
1
Wellbrock, Christian M.
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Journal of advertising : official publication of the American Academy of Advertising
2
ERIM report series research in management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of international marketing and marketing research
1
Journal of media business studies
1
Psychology & marketing
1
Sport management review
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre
-
2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
Persistent link: https://www.econbiz.de/10013134407
Saved in:
3
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
4
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
7
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
8
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
9
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
10
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
Saved in:
11
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
12
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
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