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~isPartOf:"Handbuch der Marktforschung"
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Handbuch der Marktforschung
Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Bridging the gap between advertising academia and practice
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International advertising and communication : current insights and empirical findings
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Quantitative marketing and economics : QME
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Testminonials in der Werbung
Hasslinger, Roswitha
- In:
Handbuch der Marktforschung
,
(pp. 121-126)
.
2007
Persistent link: https://www.econbiz.de/10003536394
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