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Search: subject_exact:"Werbemedium"
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Einsatz künstlicher neuronaler Netze bei der operativen Werbemitteleinsatzplanung im Versandhandel im Vergleich zu ökonometrischen Verfahren
Urban, Alexander
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1998
Persistent link: https://www.econbiz.de/10000991299
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Social communication in advertising : persons, products, & images of well-being
Leiss, William
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Kline, Stephen
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Jhally, Sut
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1986
Persistent link: https://www.econbiz.de/10009701369
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