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~subject:"Markenartikel"
~person:"Uebelhart, Muriel J."
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
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