//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication media"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemix"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Communication media
Media mix
19
Mediamix-Strategie
19
Internet marketing
7
Online-Marketing
7
Advertising
5
Marketingmanagement
5
Werbung
5
Advertising effects
4
Marketing management
4
Media-Mix
4
Werbewirkung
4
Advertising media
3
Kampagne
3
Werbeträger
3
Consumer behaviour
2
Cross Media Publishing
2
Deutschland
2
Erfolgsfaktor
2
Europa
2
Europe
2
Fernsehwerbung
2
Germany
2
Kauf
2
Kommunikation
2
Kommunikationspolitik
2
Kommunikationsstrategie
2
Kongruenz
2
Konsumentenverhalten
2
Management
2
Marketing
2
Massenmedien
2
Media industries
2
Media usage
2
Mediennutzung
2
Mediensektor
2
Neue Medien
2
Public relations
2
Purchase
2
Success factor
2
Synergie
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Diehl, Sandra
1
Koinig, Isabell
1
Scheiber, Rebecca
1
Published in...
All
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->