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~subject:"Niederlande"
~subject:"Mediamix-Strategie"
~person:"Huang, Guanxiong"
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Niederlande
Mediamix-Strategie
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Huang, Guanxiong
Katz, Helen E.
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Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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