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Advertising music
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Advertising
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Advertising effects
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Brand image
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Journal of advertising research
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
3
Designing and communicating experience
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Research
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
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essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
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Cutting edge international research
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Economy 4.0 and the COVID-19 pandemic : a review of research
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European journal of marketing
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of business strategy
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Journal of international consumer marketing
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Journal of international marketing and marketing research
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
3
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
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