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~language:"deu"
~person:"Daschmann, Gregor"
~person:"Strödter, Kristina"
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Search: subject_exact:"Werbemusik"
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Advertising effects
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Advertising music
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Daschmann, Gregor
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
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IMES : ein indirektes Messverfahren zur Evaluation von Sound-Logos
Lepa, Steffen
;
Daschmann, Gregor
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 141-158)
.
2007
Persistent link: https://www.econbiz.de/10003731659
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