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~subject:"Firmenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbemusik"
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Firmenimage
Advertising music
55
Werbemusik
55
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
22
Werbewirkung
22
Brand management
19
Markenführung
19
Music
16
Musik
16
Brand image
13
Markenimage
13
Music industry
12
Musikwirtschaft
12
Advertising
10
Werbung
10
Emotion
7
Brand
6
Markenartikel
6
Einzelhandel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
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Hörfunkwerbung
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Internet marketing
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Online-Marketing
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Radio advertising
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Television advertising
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USA
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United States
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Bibliometrics
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Bibliometrie
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Ladengestaltung
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Perception
3
Personality psychology
3
Persönlichkeitspsychologie
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Psychology of advertising
3
Sales promotion
3
Sonic branding
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Article
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Article in journal
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Case study
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Fallstudie
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English
3
German
1
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Bartholmé, Roland H.
1
Kusatz, Herwig
1
Melewar, T. C.
1
North, Adrian
1
Oakes, Steve
1
Spencer, Michael
1
Published in...
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Journal of advertising research
1
Journal of business strategy
1
Marketing intelligence & planning
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
4
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1
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
2
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
3
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
4
Akustische Markenführung - Markenwerte gezielt hörbar machen
Kusatz, Herwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003442848
Saved in:
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