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~subject:"Brand image"
~person:"Agheshlouei, Hamed"
~person:"Maehle, Natalia"
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Brand image
Advertising
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Agheshlouei, Hamed
Maehle, Natalia
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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