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~subject:"Brand image"
~subject:"Advertising planning"
~institution:"Books on Demand GmbH <Norderstedt>"
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Brand image
Advertising planning
Consumer behaviour
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Kaufentscheidung
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Konsumentenverhalten
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Marketing management
1
Marketingmanagement
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Psychology of advertising
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Purchase decision
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Werbeplanung
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Werbepsychologie
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German
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Schneider, Willy
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Books on Demand GmbH <Norderstedt>
Springer Fachmedien Wiesbaden
8
Deutsche Werbewissenschaftliche Gesellschaft
4
Axel-Springer-Verlag / Media-Service
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Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
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Technische Universität Braunschweig
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Österreichische Werbewissenschaftliche Gesellschaft
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Chambre de commerce et d'industrie de Paris
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Communication, Advertising and Marketing Education Foundation
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Duncker & Humblot
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Fachhochschule Reutlingen / European School of Business
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ICORIA <9, 2010, Madrid>
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IGI Global
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National Bureau of Economic Research
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Rheinwerk Verlag
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Springer Gabler <Firma>
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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The Nielsen Company (Germany)
1
Uni-Taschenbücher GmbH
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Universitetet i Oslo / Økonomisk institutt
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Fachbuchreihe WiWi Kompetenz kompakt
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Markt- und Werbepsychologie
Schneider, Willy
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2020
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