//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~subject:"Market research"
~isPartOf:"Organisation und praktische Anwendung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Market research
Advertising media
2
Advertising planning
2
Marktforschung
2
Werbeplanung
2
Werbeträger
2
Controlling
1
Management control
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Koch, Jörg
1
Pepels, Werner
1
Published in...
All
Organisation und praktische Anwendung
Journal of advertising : official publication of the American Academy of Advertising
5
Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Journal of marketing research : JMR
2
Medienmanagement und E-Business
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
A master class in brand planning : the timeless works of Stephen King
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Going global: implementing international business operations
1
Handbuch der Marktforschung
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business strategy
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Know-how to use
1
Leicht gemacht
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
Reihe: Marketing : MAR
1
Research
1
Service business
1
SpringerLink / Bücher
1
The evolution of brands : from signals of quality to storehouses of trust
1
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
1
Werben & Verkaufen
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbewirkungskontrolle
Pepels, Werner
-
2008
Persistent link: https://www.econbiz.de/10003767434
Saved in:
2
Werbekontaktanalysen
Koch, Jörg
-
2008
Persistent link: https://www.econbiz.de/10003767441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->