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~subject:"Brand image"
~subject:"United States"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
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Lam, Son K.
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2009
Persistent link: https://www.econbiz.de/10003836358
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Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
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Samiee, Saeed
;
Tai, Susan
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2008
Persistent link: https://www.econbiz.de/10003656134
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