//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
~person:"Herr, Paul M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
1
Marketing management
1
Marketingmanagement
1
Product management
1
Produktmanagement
1
Werbeplanung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Herr, Paul M.
Andrews, Demetra
1
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Ehrenberg, Andrew S. C.
1
Farquhar, Peter H.
1
Finne, Åke
1
Frazer, Charles F.
1
Gelb, Betsy D.
1
Grönroos, Christian
1
Han, Julia Y.
1
Ijiri, Yuji
1
Kennedy, Rachel
1
Lam, Son K.
1
Pae, Jae H.
1
Samiee, Saeed
1
Stockdale, Mark
1
Tai, Susan
1
more ...
less ...
Published in...
All
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->