//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising planning
2
Market segmentation
2
Marktsegmentierung
2
Werbeplanung
2
Betriebliches Informationssystem
1
Business intelligence system
1
Data Mining
1
Data Warehouse
1
Data mining
1
Data warehouse
1
Deutschland
1
Germany
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Neural networks
1
Neuronale Netze
1
Target group
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Lohmüller, Thilo
1
Published in...
All
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
Journal of marketing communications
4
Faculty & research / Insead : working paper series
3
The Rand journal of economics
3
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
AGMA-Forschungsberichte
1
Asia Pacific journal of marketing and logistics
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CEMFI working paper
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Fachbuchreihe WiWi Kompetenz kompakt
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Gestion
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
INSEAD Business School Research Paper
1
International journal of advertising : the review of marketing communications
1
International journal of production research
1
International marketing ; Vol. 2
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 291-304)
.
2007
Persistent link: https://www.econbiz.de/10003595161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->