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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
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Psychology of advertising
4
Werbepsychologie
4
Advertising
1
Advertising effects
1
Advertising regulation
1
Bibliometrics
1
Bibliometrie
1
Brand loyalty
1
Brand management
1
Child protection
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Computerspiel
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Fernsehprogramm
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Fernsehwerbung
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Kinderschutz
1
Manipulation
1
Markenführung
1
Markentreue
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Product Placement
1
Product placement
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Television advertising
1
Television programme
1
Video game
1
Werbebeschränkung
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Werbewirkung
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Werbung
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English
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Boerman, Sophie C.
1
Dens, Nathalie
1
Hang, Haiming
1
Nairn, Agnès
1
Pelsmacker, Patrick de
1
Reijmersdal, Eva A. van
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Rosengren, Sara
1
Verhellen, Yann
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Advertising in new formats and media : current research and implications for marketers
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
17
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
4
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
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