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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Psychology of advertising
5
Werbepsychologie
5
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising planning
1
Behaviour
1
Fertigungsprogramm
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Master production schedule
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Measurement
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Messung
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Nutzentheorie
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Perception
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Promotional materials
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Sales promotion
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Social values
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Soziale Werte
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Utility theory
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Verhalten
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Verkaufsförderung
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Wahrnehmung
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Werbemittel
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English
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Geuens, Maggie
2
Pandelaere, Mario
2
Pelsmacker, Patrick de
2
Anckaert, Pascal
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Briers, Barbara
1
De Houwer, Jan
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Defever, Christine
1
Faseur, Tine
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Roe, Keith
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Slabbinck, Hendrik
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Van Kenhove, Patrick
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
17
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
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How to make a 29% increase look bigger : numerosity effects in option comparisons
Pandelaere, Mario
;
Briers, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009008499
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2
A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik
;
De Houwer, Jan
;
Van Kenhove, Patrick
-
2011
-
pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
Saved in:
3
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
4
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
5
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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