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~person:"Chang, Chingching"
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Psychology of advertising
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Werbepsychologie
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Advertising effects
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Werbewirkung
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Advertising
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Cognition
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Kognition
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Werbung
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Chang, Chingching
Frey, Bruno S.
45
Kirchler, Erich
23
Mullainathan, Sendhil
17
Rosenstiel, Lutz von
16
Stutzer, Alois
15
Zinman, Jonathan
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Karlan, Dean
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Sunstein, Cass R.
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Wiswede, Günter
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Esch, Franz-Rudolf
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Antonides, Gerrit
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Felser, Georg
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Lea, Stephen
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Neumann, Peter
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Osterloh, Margit
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Webley, Paul
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Wärneryd, Karl Erik
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Akerlof, George A.
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Shafir, Eldar
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Thaler, Richard H.
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Fehr, Ernst
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Gutjahr, Gert
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Moser, Klaus
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Pelsmacker, Patrick de
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Raab, Gerhard
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Bertrand, Marianne
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Brandstätter, Hermann
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Earl, Peter E.
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Frey, Dieter
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Gierl, Heribert
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Kemp, Simon
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Kroeber-Riel, Werner
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Mayer, Hans
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Pelzmann, Linda
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Shiller, Robert J.
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Fennis, Bob Michaël
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Furnham, Adrian
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Leiser, David
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Lewis, Alan
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Loewenstein, George F.
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business and psychology
1
Psychology & marketing
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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2
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Saved in:
3
Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
Saved in:
4
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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