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~person:"Yoon, Hye Jin"
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Psychology of advertising
4
Werbepsychologie
4
Advertising effects
3
Humor
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Werbewirkung
3
Brand extension
1
Cognition
1
Consumer behaviour
1
Emotional branding
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Emotionale Werbung
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Gesundheitsmarketing
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Health care marketing
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Kognition
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Yoon, Hye Jin
Frey, Bruno S.
45
Kirchler, Erich
23
Mullainathan, Sendhil
17
Rosenstiel, Lutz von
16
Stutzer, Alois
15
Zinman, Jonathan
15
Karlan, Dean
14
Sunstein, Cass R.
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Wiswede, Günter
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Esch, Franz-Rudolf
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Antonides, Gerrit
12
Felser, Georg
12
Lea, Stephen
12
Neumann, Peter
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Osterloh, Margit
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Webley, Paul
12
Wärneryd, Karl Erik
12
Akerlof, George A.
11
Shafir, Eldar
11
Thaler, Richard H.
11
Fehr, Ernst
10
Gutjahr, Gert
10
Moser, Klaus
10
Pelsmacker, Patrick de
10
Raab, Gerhard
10
Bertrand, Marianne
9
Brandstätter, Hermann
9
Earl, Peter E.
9
Frey, Dieter
9
Gierl, Heribert
9
Kemp, Simon
9
Kroeber-Riel, Werner
9
Mayer, Hans
9
Pelzmann, Linda
9
Shiller, Robert J.
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Fennis, Bob Michaël
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Furnham, Adrian
8
Leiser, David
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Lewis, Alan
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Loewenstein, George F.
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
2
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
3
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
4
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
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