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~subject:"Personality psychology"
~isPartOf:"Discussion papers in macroeconomics, forecasting and econometrics / A"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Werbepsychologie"
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Personality psychology
Psychology of advertising
17
Werbepsychologie
17
Advertising effects
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Werbewirkung
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Consumer behaviour
14
Konsumentenverhalten
14
Advertising
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Emotion
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Persönlichkeitspsychologie
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advertising
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emotion
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influencer marketing
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Chen, Ming-Yi
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Kim, Yeonshin
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Lee, Yen-I.
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Pemberton, James
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Discussion papers in macroeconomics, forecasting and econometrics / A
International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
McGraw-Hill series in psychology
3
International journal of happiness and development
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of career development
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Journal of marketing theory and practice
2
Lehrbuch Gabler
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Psychology & marketing
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The Oxford handbook of well-being and public policy
2
A Wiley publication in psychology
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Administrative Sciences : open access journal
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Annual review of resource economics
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Asset price bubbles : the implications for monetary, regulatory, and international policies
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Breaking new ground in theory and practice
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Business ethics and leadership : BEL
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Cross cultural management : an international journal
1
Current issues in work and organizational psychology
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Wirtschaftspsychologie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
Documento de trabajo
1
Economics, management and financial markets
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Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Entrepreneurship theory and practice : ET&P
1
Erasmus journal for philosophy and economics : EJPE
1
Ethics and organizational practice : questioning the moral foundations of management
1
Evaluating research and the question of criteriology
1
Evolutionary and institutional economics review
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Headline series
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Health marketing quarterly
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Higher School of Economics Research Paper
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Home university library of modern knowledge
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
4
Consumption puzzles : a psychological approach
Pemberton, James
-
1991
Persistent link: https://www.econbiz.de/10000827176
Saved in:
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