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~subject:"Personality psychology"
~person:"Maier, Norman Raymond Frederick"
~person:"Yoon, Sukki"
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Personality psychology
Advertising effects
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Persönlichkeitspsychologie
4
Psychology of advertising
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Werbewirkung
4
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Maier, Norman Raymond Frederick
Yoon, Sukki
Akerlof, George A.
4
Kranton, Rachel E.
4
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2
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2
Kim, Kacy K.
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International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1946
Persistent link: https://www.econbiz.de/10000569695
Saved in:
4
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1955
-
2. edition
Persistent link: https://www.econbiz.de/10001459740
Saved in:
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