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~subject:"Personality psychology"
~subject:"Experiment"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Personality psychology
Experiment
Psychology of advertising
17
Werbepsychologie
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Advertising effects
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Werbewirkung
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Consumer behaviour
13
Konsumentenverhalten
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Advertising
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Werbung
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Emotion
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Markenführung
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Online-Marketing
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Persönlichkeitspsychologie
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advertising
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emotion
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influencer marketing
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memory
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psychological distance
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Bang, Hye Jin
1
Chen, Ming-Yi
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Choi, Dongwon
1
Choi, Yung Kyun
1
Kim, Kacy K.
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Kim, Yeonshin
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Lee, Yen-I.
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
8
Psychology & marketing
8
Journal of business research : JBR
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic behavior & organization : JEBO
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McGraw-Hill series in psychology
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Discussion papers
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
2
International journal of happiness and development
2
Journal of career development
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Lehrbuch Gabler
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Marketing : ZFP ; journal of research and management
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NBER working paper series
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The Oxford handbook of well-being and public policy
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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The quarterly journal of economics
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Working papers / Department of Economics, Eller College
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Yale Economics Department working papers
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ZEW-Wirtschaftsanalysen : Schriftenreihe des ZEW
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A Wiley publication in psychology
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Administrative Sciences : open access journal
1
Advances in applied microeconomics : a research annual
1
Agricultural economics bibliographies
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Annales d'économie et de statistique
1
Annual review of resource economics
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asset price bubbles : the implications for monetary, regulatory, and international policies
1
BREAD working paper
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Bangladesh journal of political economy
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Beiträge der Hochschule Pforzheim
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Berichte aus der Psychologie
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
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