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~subject:"Personality psychology"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Werbepsychologie"
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Personality psychology
Wirtschaftspsychologie
195
Economic psychology
189
Werbepsychologie
102
Psychology of advertising
101
Theorie
97
Theory
97
Behavioral economics
56
Verhaltensökonomik
56
Consumer behaviour
39
Konsumentenverhalten
39
Experiment
35
Advertising effects
30
Werbewirkung
30
Deutschland
25
Germany
25
Psychologie
19
Psychology
16
Marketing
14
USA
14
United States
14
Entrepreneurship
13
Entrepreneurship approach
13
Werbung
13
Advertising
11
Estimation
11
Schätzung
11
Cognition
10
Emotion
10
Kognition
10
Marketing management
10
Marketingmanagement
10
Perception
10
Verhalten
10
Wahrnehmung
10
Behaviour
9
Decision
9
Entscheidung
9
Poland
9
Polen
9
Sozialpsychologie
9
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8
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Non-commercial literature
Article in journal
62
Aufsatz in Zeitschrift
62
Aufsatz im Buch
14
Book section
14
Graue Literatur
8
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Lehrbuch
4
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3
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3
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1
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1
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English
8
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Dessí, Roberta
2
Zhao, Xiaojian
2
Abarca, Nureya
1
Baluku, Martin
1
Battigalli, Pierpaolo
1
Berger, Jonah
1
Bhattacharjee, Amit
1
Blake, David
1
Dufwenberg, Martin
1
Guzmán, Ricardo Andrés
1
Harrison, Rodrigo
1
Menon, Geeta
1
Otto, Kathleen
1
Pickles, John
1
Villena, Mauricio G.
1
Waloszek, Christian
1
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Discussion paper / Centre for Economic Policy Research
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
Documento de trabajo
1
IDEI working papers
1
PEC dissertation series
1
Working papers / Department of Economics, Eller College
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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Real-effort tasks in experiments : the task choice matters
Waloszek, Christian
-
2021
Persistent link: https://www.econbiz.de/10012887056
Saved in:
2
Psychological game theory
Battigalli, Pierpaolo
;
Dufwenberg, Martin
-
2019
Persistent link: https://www.econbiz.de/10012030617
Saved in:
3
The self-employment process : a discourse of psychological attributes and entrepreneurial socialization
Baluku, Martin
-
2018
Persistent link: https://www.econbiz.de/10012198398
Saved in:
4
Value-time curve psychology
Blake, David
;
Pickles, John
-
2014
Persistent link: https://www.econbiz.de/10010362895
Saved in:
5
Reciprocity and trust : personality psychology meets behavioral economics
Guzmán, Ricardo Andrés
;
Harrison, Rodrigo
;
Abarca, Nureya
-
2013
Persistent link: https://www.econbiz.de/10010344578
Saved in:
6
Self-esteem, shame and personal motivation
Dessí, Roberta
;
Zhao, Xiaojian
-
2010
Persistent link: https://www.econbiz.de/10008749044
Saved in:
7
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
8
Self-esteem, shame and personal motivation
Dessí, Roberta
;
Zhao, Xiaojian
-
2011
Persistent link: https://www.econbiz.de/10009427772
Saved in:
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