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isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Psychology of advertising
15
Werbepsychologie
15
Advertising effects
8
Werbewirkung
8
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
United States
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3
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2010-2011
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Appiah, Osei
1
Avery, Elizabeth Johnson
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Coolsen, Michael K.
1
Feuchtl, Silvia
1
Flint, Daniel J.
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Franke, George R.
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1
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1
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1
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1
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1
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1
Lord, Kenneth R.
1
Min, Kyeong Sam
1
Moon, Jae Yun
1
Munch, James M.
1
Nan, Xiaoli
1
Nguyen, Hieu P.
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Shanahan, Kevin J.
1
Spaid, Brian I.
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Journal of current issues and research in advertising : JCIRA
Journal of marketing theory and practice
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
17
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
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11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
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1
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
2
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
3
Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria
;
Min, Kyeong Sam
;
Joint, Elizabeth
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
Saved in:
4
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
Saved in:
5
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
6
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
7
The meaning of shopping experiences augmented by mobile Internet devices
Spaid, Brian I.
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010346479
Saved in:
8
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
9
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
10
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
11
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
12
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
13
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
14
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
15
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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