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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"United States"
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United States
Psychology of advertising
6
Werbepsychologie
6
Advertising effects
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Werbewirkung
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
USA
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Werbung
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Glaubwürdigkeit
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Print advertising
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Printwerbung
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Australia
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Australien
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Brand image
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Brand management
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Chinese (People)
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Chinesen
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Gender
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Markenimage
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Perception
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Rauchen
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Smoking
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Social Marketing
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Social marketing
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Appiah, Osei
1
Carlson, Les
1
Hopkins, Christopher D.
1
Liu, Yung-I
1
Shanahan, Kevin J.
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Törn, Fredrik
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Economic inquiry : journal of the Western Economic Association International
2
Europäische Hochschulschriften / 5
2
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
The history of advertising
2
The quarterly journal of economics
2
The review of financial studies
2
Working paper / National Bureau of Economic Research, Inc.
2
A new generation in international strategic management
1
Advances in Austrian economics
1
An AFMR Study, American Foundation for Management Research
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific journal of marketing and logistics
1
Critical concepts in economics
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Centrum voor Economische Studie͏̈n, Katholieke Universiteit Leuven, Departement Economie : International economics research papers / Centrum voor Economische Studie͏̈n, Katholieke Universiteit Leuven, Departement Economie
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Discussion papers / Institute of Social and Economic Research
1
Dryden Press series in marketing
1
Economic review
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing : EJM
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ECONIS (ZBW)
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
2
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
3
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
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