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~person:"Boush, David M."
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Advertising regulation
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Werbebeschränkung
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Boush, David M.
Saffer, Henry
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Journal of business ethics : JOBE
1
The marketing review
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ECONIS (ZBW)
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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2
How susceptible are consumers to deceptive advertising claims? : a retroperspective look at the experimental research literature
Xie, Guang-xin
;
Boush, David M.
- In:
The marketing review
11
(
2011
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10009408571
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