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subject:"Business ethics"
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Search: subject_exact:"Werberecht"
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Subject
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Business ethics
Advertising regulation
473
Werbebeschränkung
473
Werbung
199
Advertising
185
Deutschland
99
Germany
98
USA
93
United States
92
Consumer behaviour
79
Konsumentenverhalten
79
Advertising effects
58
Werbewirkung
58
Theorie
51
Theory
51
Regulierung
46
Regulation
42
Rauchen
41
Smoking
41
Consumer protection
36
Internet marketing
36
Online-Marketing
36
Verbraucherschutz
36
Großbritannien
32
EU countries
31
EU-Staaten
31
United Kingdom
30
Wettbewerbsrecht
26
Impact assessment
24
Wirkungsanalyse
24
Competition law
23
Alcohol consumption
22
Alkoholkonsum
22
Children
18
Kinder
18
Welt
18
World
18
Food
17
Lebensmittel
17
Zigarette
17
Cigarette
16
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Article
10
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3
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
3
Book section
3
Graue Literatur
2
Non-commercial literature
2
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1
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1
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English
11
German
2
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Brubaker, Steve
1
Carson, Thomas L.
1
Cox jr., James E.
1
Daems, Kristien
1
Dahl, Stephan
1
Dittmar, Eduardo Carlos
1
Eagle, Lynne C.
1
Esteban, Elsa González
1
Feenstra, Ramón A.
1
Hill, Louise L.
1
Imbusch, Peter
1
Jiménez, David López
1
Keillor, Bruce D.
1
Lu, Su-Ping
1
Moons, Ingrid
1
Morey, Yvette
1
Pelsmacker, Patrick de
1
Portillo, Jenny Patricia Vargas
1
Sethi, S. Prakash
1
Sethi, Suresh P.
1
Torres, Ivonne M.
1
Wokutch, Richard E.
1
Zúñiga, Miguel Ángel
1
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ICC publication
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Columbia journal of transnational law
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Interactive and multi-channel marketing
1
Issues in business ethics : IBET
1
Journal of business ethics : JBE
1
Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
1
The George Washington journal of international law and economics
1
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ECONIS (ZBW)
13
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13
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1
Self-regulation of sexist digital advertising : from ethics to law
Jiménez, David López
;
Dittmar, Eduardo Carlos
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 709-718
Persistent link: https://www.econbiz.de/10012588906
Saved in:
2
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
3
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
4
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
5
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
6
Doing the right thing: ethics and regulations in direct marketing
Brubaker, Steve
;
Keillor, Bruce D.
-
2007
Persistent link: https://www.econbiz.de/10003522394
Saved in:
7
"Enjoy Smoking" : die Zigarettenindustrie und ihre Abwehrschlachten
Imbusch, Peter
- In:
Profit oder Gemeinwohl? : Fallstudien zur …
,
(pp. 69-108)
.
2007
Persistent link: https://www.econbiz.de/10014560129
Saved in:
8
Corporate codes of conduct and the FTC : advancing human rights through deceptive advertising law
Lu, Su-Ping
- In:
Columbia journal of transnational law
38
(
2000
)
3
,
pp. 603-629
Persistent link: https://www.econbiz.de/10001485731
Saved in:
9
Lawyer publicity in the European Union : bans are removed but barriers remain
Hill, Louise L.
- In:
The George Washington journal of international law and …
29
(
1995
)
2
,
pp. 381-451
Persistent link: https://www.econbiz.de/10001218483
Saved in:
10
Multinational corporations and the impact of public advocacy on corporate strategy : Nestle and the infant formula controversy
Sethi, S. Prakash
-
1994
Persistent link: https://www.econbiz.de/10013416491
Saved in:
11
International code of advertising practice
1987
Persistent link: https://www.econbiz.de/10000727104
Saved in:
12
Internationale Verhaltensregeln für die Werbepraxis
1987
Persistent link: https://www.econbiz.de/10000783288
Saved in:
13
An ethical analysis of deception in advertising
Carson, Thomas L.
;
Wokutch, Richard E.
;
Cox jr., James E.
- In:
Journal of business ethics : JOBE
4
(
1985
)
2
,
pp. 93-104
Persistent link: https://www.econbiz.de/10001975565
Saved in:
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