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~isPartOf:"Theorie und Praxis der Werbung in den Massenmedien"
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Fernsehwerbung
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Television advertising
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Büsching, Thilo
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Theorie und Praxis der Werbung in den Massenmedien
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
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Journal of promotion management : JPM
15
The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
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JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
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International journal of advertising : the review of marketing communications
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NBER Working Paper
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
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Journal of media business studies
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Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
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Werbemarkt Fernsehen: zur Eignung der Spektralanalyse als Prognoseinstrument
Lang, Günter
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 88 - 102)
.
2005
Persistent link: https://www.econbiz.de/10014556061
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Eine universelle Checkliste zur Konzeption und Bewertung von Werbespots
Büsching, Thilo
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 103 - 122)
.
2005
Persistent link: https://www.econbiz.de/10014556062
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3
Nicht das Gleiche ! Empirische Befunde zu den Leistungen (PR-vermittelter) programmintegrierter Werbung und von Werbespots
Woelke, Jens
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 151 - 165)
.
2005
Persistent link: https://www.econbiz.de/10014556065
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