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~subject:"Zielgruppe"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Fernsehwerbung
22
Television advertising
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Advertising effects
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brand placement
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Hudders, Liselot
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Charry, Karine M.
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Cho, Eunji
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Panic, Katarina
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
3
Europäische Kulturen in der Wirtschaftskommunikation
2
JMM : the international journal on media management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
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Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Breaking new ground in theory and practice
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Decision sciences : DS
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Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
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International journal of consumer studies
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing research : JMR
1
Journal of media business studies
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The silver market phenomenon : marketing and innovation in the aging society
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
4
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
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