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~person:"Fulgoni, Gian M."
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Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
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Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
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