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~subject:"Radio advertising"
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Radio advertising
Fernsehwerbung
173
Television advertising
173
Werbewirkung
110
Advertising effects
109
Advertising
71
Werbung
68
Consumer behaviour
54
Konsumentenverhalten
54
Internet marketing
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Online-Marketing
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Brand management
23
Markenführung
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USA
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United States
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advertising
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Children
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Media usage
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Mediennutzung
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11
Sport event
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television
11
Emotion
10
Product Placement
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Product placement
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Target group
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Zielgruppe
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television advertising
10
Brand image
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Markenimage
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Theorie
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Theory
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De Gregorio, Federico
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Gaßner, Hans-Peter
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Graakjær, Nicolai.
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Lee, Jung Youn
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Milne, R. John
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1
Pan, Steve
1
Panic, Katarina
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Santos, Carla Almeida
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Song, Lianlian
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Business history review
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
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The journal of consumer marketing
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ECONIS (ZBW)
11
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1
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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3
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
4
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
6
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
7
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
8
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
9
Promoting tourism, projecting power : the role of television commercials
Pan, Steve
;
Santos, Carla Almeida
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011669967
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
11
Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai.
-
2015
Persistent link: https://www.econbiz.de/10013183498
Saved in:
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