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~subject:"Zielgruppe"
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Zielgruppe
Fernsehwerbung
173
Television advertising
173
Werbewirkung
110
Advertising effects
109
Advertising
71
Werbung
68
Consumer behaviour
54
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advertising
16
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11
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television
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television advertising
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Brand image
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Hudders, Liselot
3
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1
Bakir, Aysen
1
Carbajal, José Antonio
1
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1
Cauberghe, Verolien
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International journal of advertising : the quarterly review of marketing communications
2
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of consumer studies
1
JMM : the international journal on media management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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1
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
2
Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge
Landwehr, Stefanie C.
;
Hartmann, Monika
- In:
Food policy : economics planning and politics of food …
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012508953
Saved in:
3
Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio
;
Williams, Peter
;
Popescu, Andreea
- In:
INFORMS journal on applied analytics
49
(
2019
)
1
,
pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
Saved in:
4
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
5
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
8
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
10
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
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