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person:"Schweda, Anika"
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Fernsehwerbung
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Television advertising
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Schweda, Anika
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
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Grossman, Michael
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Bakir, Aysen
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Cauberghe, Verolien
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Dens, Nathalie
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Schmidtke, Richard
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Sonnac, Nathalie
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Cantoni, Davide
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Chesnes, Matthew
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Jeong, Yongick
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Jin, Ginger Zhe
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Reijmersdal, Eva A. van
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Verhellen, Yann
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Wada, Roy
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Bursztyn, Leonardo
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Gabszewicz, Jean Jaskold
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Kent, Robert J.
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Kyhl, Søren
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Laussel, Didier
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Lin, Panlang
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Neijens, Peter C.
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Romaniuk, Jenni
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Schweidel, David A.
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Tekin, Erdal
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Beal, Virginia
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Coffey, Amy Jo
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Crawford, Gregory S.
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Deer, Lachlan
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Guitart, Ivan A.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing communications
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ECONIS (ZBW)
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1
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
3
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
4
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
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