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subject:"USA"
~person:"Romaniuk, Jenni"
~person:"Rhodes, Gary Don"
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USA
Fernsehwerbung
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Television advertising
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Advertising effects
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Romaniuk, Jenni
Rhodes, Gary Don
Bakir, Aysen
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Journal of advertising research
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ECONIS (ZBW)
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1
Consuming images : film art and the American television commercial
Rhodes, Gary Don
;
Singer, Robert
-
2021
Persistent link: https://www.econbiz.de/10012624885
Saved in:
2
Consuming images : film art and the American television commercial
Rhodes, Gary Don
;
Singer, Robert
-
2020
Persistent link: https://www.econbiz.de/10012125949
Saved in:
3
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
4
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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